Tag: Political Views

Your Political Views On Social Media May Affect Your Business

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The quality of products is a weighty factor that could affect business. Hence, business owners need to see to it that their products are of high quality, that it does its purpose, suits customers need, and satisfy customer expectation. Apart from quality, the price of the product, shipping options and rates, and customer service are also significant factors that could affect a business.

Your Political Views May Affect Your Business

In addition to the above-mentioned, brands and business owners should be fully aware that their political views might also greatly affect their business or brand, especially when they openly post it on their social media accounts. As per a study by Pew regarding politics and social media, most Americans using social media platforms have expressed frustration on social media’s political content and tone.

With the upcoming 2020 US Election, social media platforms are flooded with political content wherein most obviously show who they support and where others start passionate political discussions and debates. With a huge percentage of people now participating in such discussions where they articulate and defend their political opinions, it could be perplexing for businesses or brands to engage or not.

As a business owner, there are benefits and drawbacks to openly posting your political views on various social media platforms. Before you decide to do so, research on these pros and cons to weigh if your political views are worth posting. Below is a few information to give you a picture.

  • 83% of Americans on social media won’t engage on a political content which they don’t agree with. If you have been posting your political views or sharing political contents that you agree to and haven’t gotten any bad response or feedback, this wouldn’t mean that everyone agrees with you.
  • Most millennials buy products that support a cause. If your political views oppose the cause, you may see a drop in your customer and sales. But, if it agrees with the cause, you may have an increase in sales as well as new customers. So as business owners, know if your political views could affect your overall business in a good or bad way.
  • 64% of Americans using social media say that they thought they shared lots of common things with their peers, turns out they only have a few. If you deem the classic sales rule to be true – people conduct business with individuals they like – then believe that posting and sharing your political views on social media could affect your business.
  • 39% of Americans find it frustrating and stressful to interact or engage in politics. Although business owners think their customers will admire them for taking a stand, research reveal that your customers more likely turn out to be frustrated or stressed with your post regardless of the content. To minimize this, they just block or unfollow the user to never see any post from them again. As business owners, your marketing efforts won’t reach your targeted audience shrinking your sales.

These are just a few data to help you with your decision. In the end, you’ll have to assess the pluses and drawbacks. If you feel strongly regarding a certain issue to place your business at risk for it, proceed with great caution and ready yourself for whatever repercussion it will bring.

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Does Your Scent-Sense Match Your Conservative or Liberal Views?

Back in 2016, a scent subscription site created scent profiles of US states, based on their known political leanings. The profiling used around 400,000 orders for fragrances, and the data presented by the New York Times Upshot Forecast, which indicated the left-leaning (Democrats) and the right-leaning (Republicans) US states.

Surprisingly, the results showed that the American states in which there are more supporters for the Democratic Party, consistently showed that the majority preferred clean, crisp, and somewhat expensive preppy scents. The bigger surprise was the revelation that regions in which Republicans had the most support, have a great liking for predominantly patchouli scents, particularly those mixed with florals. Patchouli is hardly the smell that conservative supporters could be identified with. After all, the intoxicating essence gained popularity (notoriety) during the 60s as part of hippie culture.

The bigger surprise of all is that the patchouli loving Republicans succeeded in seating Donald Trump in the Oval Office as the 45th president of the United States. Well, the results of the fragrance profiling and their implications only proved that scent preferences, had little influence on the choices made by the electorate.

Patchouli Smell Characteristics

Despite its link to a decadent past, many perfume makers still produce patchouli-based essences. Some examples of top brands with fast selling patchouli fragrances include Thierry Mugler Angel, Chanel Coco Mademoiselle, Gucci by Gucci and Dolce & Gabbana Velvet Patchouli.

During the 60s, synthetic patchouli oil was essential to hippies. The latter used the oil to mask the smell of marijuana, as well as the odor of a body that has not been washed or bathed for days. Near the end of the decadent era, a typical hippie protest march no longer attracted additional support. Those that passed by were immediately revulsed by the strong unpleasant smell of marijuana, drugs, body odor and synthetic patchouli oil.

Characteristically, patchouli, even in small extracts is capable of exuding intense musky, but sweet and woody scents. Used as base and fixative ingredient of modern formulations, a perfect blend with floral or citrus oils can produce scents described as earthy, velvety and sensual; albeit overpowering for those who prefer subtle fragrances.

In light of its rich, earthy fragrance, patchouli has less occurrence as ingredient of air fresheners, cleaners and deodorizers. Online scents stores like grain and gram offers fragrant candles, warmers, smell diffusers and similar household products with eucalyptus or natural essential oil formulations, as the resulting fragrance adds a crisp, fresh and organic smell to the air.

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